Marketing / advertising — AU
Marketing / advertising — AU
The segment behind the copy, brand, and audience KB content and the cheap-site acquisition funnel: Australian businesses doing email, social, and web marketing — regulated by the Spam Act, Australian Consumer Law, and the Privacy Act.
Regulatory landscape
- Spam Act 2003 (Cth) — consent (express or inferred), sender identification, functional unsubscribe, no misleading subject lines. Decode with traceable criteria:
kb:spam-act-2003. - Australian Consumer Law (Competition and Consumer Act 2010, Sch 2) — misleading or deceptive conduct applies to all marketing claims; substantiation duty.
- Privacy Act 1988 (Cth) + APPs — APP 7 governs direct marketing (consent, simple opt-out, source disclosure); notifiable data breaches.
Terminology
Consent (express/inferred), unsubscribe, sender identification, misleading conduct, substantiation, APP 7 direct marketing, spam vs. legitimate electronic messages.
Buyer and personas
Marketers and growth leads (user), founders doing their own marketing (buyer), agencies (channel). They buy speed and safety: compliant copy they can ship, not legal advice.
Product implications
- Copy is a first-class KB type (
copy/) with channels catalog and ai-search; brand voice is centralized (kb:brand-voice-default). - Cheap-site funnel: disposable segment landing pages on DigitalPlat ("AML for accountants", "tranche-2 checklist") feed the product; DigitalPlat has no visitor auth, so product login/paywall stays in our stack.
- Every marketing artifact must pass the Spam Act checklist before publish — compliance gate in CI, not a manual review.
GTM
- Segment-specific disposable sites + SEO content pages + short-link campaigns at near-zero cost.
- Review-generation landing pages as the visible-review wedge (shared with AML GTM).
- Never scrape or buy lists; consent-first only — the Spam Act makes list quality a legal issue, not just deliverability.
Sources
- kb:spam-act-2003 (decoded checklist)
- kb:brand-voice-default, kb:product-selections-tradeoffs (DigitalPlat choice)
- market/aml-tranche2-market-analysis.md (review-footprint wedge, shared GTM motion)